Know what's working, what's muddled, and exactly what to fix
a Firefly Advising offering
A diagnostic that surfaces gaps between what you want your messaging to accomplish and what it's actually doing — with a clear roadmap for what to address first.
You share your current brand materials, website, sales collateral, and any positioning docs you have. A brief intake call + async questionnaire covers your goals, what feedback you're hearing from prospects, where you're losing deals/customers, and what success looks like for this engagement.
I review 3–5 direct or adjacent players to understand category language patterns and identify white space for differentiation. Light but focused — vibes, messaging themes, and how they're positioning against each other.
The heart of the audit. I assess whether your current language is outcome-driven — does it clearly answer WHY THIS, WHY YOU, WHY NOW (more on that philosophy here). I flag where you're being descriptive instead of persuasive, where the hierarchy is unclear, and where language feels generic instead of ownable.
💡 This goes beyond clarity to conversion: is your messaging actually moving people down the funnel?
A prioritized action plan: quick wins vs. bigger lifts, what to tackle in what order, and where larger work (platform messaging, site revamp, sales enablement) would deliver the highest ROI.
One comprehensive audit document + a 60-minute readout call to walk through findings and answer questions.
✨ The audit is designed to be immediately actionable — you can use it to improve messaging yourself, brief your team on what needs fixing, or provide clear direction to copywriters, designers, or AI tools for updates.